HER 2.0

Innovation Beyond breast Cancer.

Project developed for Jazz Pharma, exploring different mutable forms and graphic representations capable of translating the same image through multiple perspectives.

the strange doesn’t shout * it seeps in *the strange doesn’t shout * it seeps in *the strange doesn’t shout * it seeps in *the strange doesn’t shout * it seeps in *the strange doesn’t shout * it seeps in *the strange doesn’t shout * it seeps in *

In this project, I contributed to concept development and 3D modeling, integrated with other visual solutions created in collaboration with a team of professionals.

Jazz Pharmaceuticals is about to change how deadly gastrointestinal cancers are treated, but most oncologists were unfamiliar with the company and have been burned before when it comes to the promise of new innovations – they have seen TONS of the typical "highly scientific" campaigns that show the potential of a new therapy. So we transformed scientific anatomy and text, elevating the typical clinical presentation into something eye-catching and inspiring. Each piece features the phrase "HER2.0”, a play on next-generation HER2 treatment, alongside a creatively reimagined gastrointestinal tract, providing a unique visual twist on familiar and tired pharmaceutical anatomy.